Save 60% Off all remaining inventory with Promo Code: ICE

Could CBD-Infused Beverages Transform The Food And Drink Industry?

May 26, 2019

CBD derived from hemp – containing only trace amounts of the psychoactive element, THC – is now legal federally following the 2018 Farm Bill. But how will that impact the food and drink industry when it comes to cannabis infusions?

As cannabis legalization sweeps across North and South America, Europe and other parts of the world, a lot of uncomfortable questions are being asked about how legal cannabis works in practice. CBD, a compound in cannabis that offers no psychoactive effects but is considered medicinal if derived from hemp, is legal – sort of. But since CBD is technically classified as a pharmaceutical by the FDA, they want to oversee all cannabis or CBD-infused beverages and food.

In states where cannabis is now legal – either medically or recreationally – CBD Oils can be mixed into food or drink, but that has to be done at home or in private. Then, there are creams, lotions, and balms that have some type of CBD in them. These may or may not be prohibited in by the FDA, depending on their intended use. Confused? So is just about everybody.

There are also states that allow the sale of CBD-infused beverages even though it directly contradicts the FDA’s guidelines. Those caught selling CBD-infused foods or drinks can receive a fine if caught and possibly face further legal action if they continue.

You can find CBD in a wide range of food and drinks these days. Anything from CBD water, CBD cooking oils, CBD Chocolate, and CBD-infused wines are available. Guinness Brewing, one of the largest companies in the beverage sector, has already conducted talks with a few large cannabis firms in Canada to discuss potential cooperation.

Recess CBD Drink

Recess: All Natural Sparkling CBD Drink

A craft beer company under the Heineken umbrella called Lagunitas, has also recently launched a fizzy, beer-flavored beverage infused with THC and CBD. There are also several cannabis-infused wine-makers around; one of which is Cannavines in sunny California. Cannabis is coming to the food and beverage industries; it just remains to be seen who will regulate it and how.

While the FDA has set up some public hearings at the end of May where they’ll talk about the legality of CBD in food and beverages, the Alcohol Tobacco Tax and Trade Bureau (TTB) also spoke out recently. They sent a message within the industry that CBD is not permitted inside alcoholic drinks at all, for now. The whole issue is so bogged down and complex, one wonders whether the smoke will ever clear following the smog of more than 80 years of cannabis prohibition.

With all that said, the cannabis legalization trend seems to be like an unstoppable locomotive if recent trends are anything to go by. That trend will reach the food and beverage industries; it’s only a matter of time and a lot of cutting of red tape.

As cannabis legalization grows and gains steam, the food and beverage industries want to be as well positioned as possible, to be ready for the inevitable demand that’s just around the corner. Just the cannabis beverage market alone is estimated to reach $1.4 billion in the United States by 2024.

Until then, the FDA is talking about it, the Federal government is debating it and the innovators out there are preparing for it. The financial and employment implications of legal CBD and other cannabis products, if recent media speculation and reports are correct, are set to be record-breaking, even if you go by the most conservative estimates. Let’s see what the FDA come up with on March 31, when they sit to discuss adding CBD to food and drinks.

The post Could CBD-Infused Beverages Transform The Food And Drink Industry? appeared first on Cannadelics.





Also in Education

Owning Guns is a Constitutional Right, Unless You’re a Cannabis User

September 28, 2022

Take two of the most hot-button, tendentious issues of our time – cannabis use and gun rights – combine them, and now we really have a debate. As the law currently stands, medical cannabis patients are not afforded their 2nd amendment right to bear arms. Technically, all cannabis consumers are banned from buying guns, but only medical […]

The post Owning Guns is a Constitutional Right, Unless You’re a Cannabis User appeared first on Cannadelics.

Continue Reading

Cannabis policy changes in Africa are welcome. But small producers are the losers

September 28, 2022

TESTSTSARDSAR

Cannabis policy changes in Africa are welcome. But small producers are the losers by Clemence Rusenga

Cannabis is a drug crop with a long history in Africa. Alongside coca and opium poppy, it has been subjected to international control for nearly a century. The International Opium Convention of 1925 institutionalised the international control system and extended the scope of control to cannabis. In 1961 a new international convention was adopted to […]

A link to your site, with your site's name and description as anchor text.

Continue Reading

University of Sydney to Offer Free Cannabis Testing

September 27, 2022

TESTSTSARDSAR

University of Sydney to Offer Free Cannabis Testing by Johnny Green

The University of Sydney is launching a fairly robust study in an attempt to, as the university describes it, “investigate cannabis consumption, behaviours, and attitudes among users.” Part of the study involves offering free, anonymous cannabis testing for people that cultivate their own cannabis in the Australian Capital Territory (ACT). Cannabis was decriminalized in 2020 in the […]

A link to your site, with your site's name and description as anchor text.

Continue Reading

Inventory Clearance Sale

Save 60% Off all remaining inventory with Promo Code: ICE