Kent Landers, Coca-Cola spokesman, recently told Bloomberg News, “We are watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world. The space is evolving quickly.”
It’s no secret that Coke has a keen eye for business. In 2017, the corporate giant generated over $35 billion in revenue from sales worldwide.
With the ever-increasing interest in CBD, adding a line of drinks infused with the non-psychoactive cannabis compound would only increase Coca-Cola’s revenue.
This comes at a time when the soda consumption continues to decline, something Coca-Cola is readily aware of.
They’ve already begun expanding on their product line by offering mineral water, juice, tea, and Powerade to countless consumers across the world.
Coke recently acquired Costa Coffee for $5.1 billion and will now have a line of java to add to their already lengthy list of products.
While Coke contends “no decisions have been made at this time”, it’s likely it won’t be long before the revered soda company makes an official announcement about a final decision.
After news broke that Coca-Cola was considering partnering with Aurora Cannabis, the Canadian marijuana producer’s stock went up some 17%.
What does Aurora Cannabis have to say about the possible merger with Coca-Cola?